Facebook has tied up with nine news publishers to launch a new Feature called "Instant Articles" that will allow them to publish articles directly to the social network's mobile
news feeds.
Facebook said in a
blog post on its website (bit.ly/1EClunw)
Instant
Articles will let stories load more than 10 times faster than standard
mobile web articles and will include content from publishers such as the
New York Times, BuzzFeed and National Geographic,
The nine partners are : The New York Times, National Geographic, BuzzFeed, NBC, The Atlantic, The Guardian, BBC News, Spiegel and Bild, Facebook said.
Chris Cox Facebook Chief Product Officer said :
"Instant Articles lets them deliver fast, interactive articles while maintaining control of their content and business models,"
The news publishers can either sell and embed advertisements in the articles and keep all of the revenue, or allow Facebook to sell ads.
The nine partners are : The New York Times, National Geographic, BuzzFeed, NBC, The Atlantic, The Guardian, BBC News, Spiegel and Bild, Facebook said.
Chris Cox Facebook Chief Product Officer said :
"Instant Articles lets them deliver fast, interactive articles while maintaining control of their content and business models,"
The news publishers can either sell and embed advertisements in the articles and keep all of the revenue, or allow Facebook to sell ads.
The Internet social networking company will also let the news companies track data and traffic through comScore and other analytics tools.
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