I
hope you’re not thinking that “Search Engine Optimization is dead,” and
“social is the new search.” SEO has grown more complex, but no less
valuable. So with all that in mind, here are five SEO trends you need to
plan for in 2015.
SEO Trends in 2015
1. Semantic search to manage " Hummingbird" :
Hummingbird is paying more attention to each word in a query, ensuring
that the whole query—the whole sentence or conversation or meaning—is
taken into account, rather than particular words. The goal is that pages
matching the meaning do better, rather than pages matching just a few
[key]words.
2. Mobile Search Optimization :
Now a day one out of every 5 people in the world own a smart phone and 1 out of every 17 people own a
tablet. so having mobile support is necessary.
SEO will not only support
mobile optimization strategy, but building on this strategy beyond
simply having a responsive website.your website should be
readable and accessible from every device and multimedia platform, and
it should also be optimized accordingly for each as well.
"Google algorithms now
take user behaviour like bounce-rate into effect. If you deliver a bad
user-experience because your site is not optimized properly, your
ranking will be effected."
3. Content Is Still King
The web basically breaks down to simple content, and
Google search algorithms strive to make sense of this content and to
deliver the best most relevant content to the searcher. It only makes
sense that content continues to hold the throne.
4. Social Media Integration :
If you
don’t have a strong presence and strategy that allows for people to find
and share your content, you’re doing it wrong! Social media is clearly
not going away. Understanding your target market and delivering quality
content is essential.
5. Citations :
A citation is any mention of your business name, address and phone number on a website other than your own. A co-citation is when it appears with other businesses like yours.
Citations (also called brand mentions or implied links) are an
important authority factor. Depending on your business, there are three
types you should consider obtaining.
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