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    m2soft offer professionally designed informative websites for the reach of your existing customer. A quality website helps clients to effectively pick, choose and order your products online. We Have a team of passionate and dedicated individuals who loves collaborating to provide exceptional services.

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    We have the best and experienced team of Web developers who are able to provides solid information architecture design.we present website’s products and services should be presented in such way that the user feels confident in few seconds that their requirement is fulfilled.

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    We are specialized in providing excellent mobile application development services to enhance business growth of clients around the Globe. Our experienced team is able to to develop innovative applications on latest mobile application platforms.

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    We offer our client complete range of SEO services for your strong online presence over internet.We offer a comprehensive range of services includes Which includes SEO, SMO, Branding, Digital Marketing.

Thursday, 21 May 2015

SEO NBC reports that an undisclosed, “phantom” algorithm update is specifically targeting informational and “how-to” based content.

Google hasn’t officially commented on it yet, but initial reports are suggesting that this latest algorithm update is specifically targeting websites with “how-to” content. HubPages, eHow, Answers.com, and WikiHow, have seen significant drops in traffic and ranking positions. 

According to one estimate, HubPages’ organic traffic from Google has dropped by 22%.

Through analyzing the data, Gabe has determined that this udpdate is not related to Panda or Penguin. However, similar types of “thin” content targeted by Panda are also being targeted by this update.

But The funny thing is that Google has yet to acknowledge the existence of such a new update.


Final Words

As you know, Google’s Knowledge Graph has already been posing certain difficulties to content publishers. Now, with this latest “Phantom” update, things are only going to become more difficult for content publishers.

Let’s see when Google acknowledges this update. We will let you know more about it as soon as we can. Stay tuned!


Regards : SEO  Company


MixRadio Finally Launched for Android and iOS

Posted by M2Software Solutions Solutions Pvt. Ltd | 00:26 Categories: , , ,
mobile app

After a long exclusive spell on Windows Phone, MixRadio  is finally expanding outside of Redmond's mobile platform. The music-streaming service, which Microsoft sold to messaging company Line last year, announced today that its app will be available on iOS and Android starting today. MixRadio's main feature is serving up personalized playlists to listeners for free, across hundreds of genre- and artist-based channels, slightly similar to what Pandora does. Interestingly enough,

The service has also revealed a partnership with HTC; what this means is you'll start seeing MixRadio curate stories for BlinkFeed, the smartphone maker's customizable news stream.

The service, which began life in 1999 when British artist Peter Gabriel founded it as OD2, was only been available for Microsoft (née Nokia) Lumia handsets until now.

You can find MixRadio for iOS here, and MixRadio for Android here.

For any required services of Mobile app Development feel free to contact us at : M2Soft

Wednesday, 20 May 2015

wordpress developmentOn Tuesday, Automattic (owner of WordPress.com) announced  that it is acquiring the team and company behind the popular WooCommerce WordPress plugin. 

According to a blog post by CEO and cofounder Matt Mullenweg :

The entire 55-person Woo team will join Automattic.  This will bring Automattic's total headcount to 370 people, distributed across 43 countries.  

Mullenweg also made a point to say that WooCommerce is an extremely profitable company. The core WooCommerce plugin is free but the company makes money selling plugin extensions, storefront themes and support. Sources close to the company said that WooCommerce's revenues are in the eight figures.

Mullenweg will also be hosting a Q&A on his blog regarding the acquisition, so users and developers can ask questions about what this means for them.

WooCommerce :

WooCommerce was Launched in 2011 by WooThemes. It  is a popular e-commerce platform built on WordPress with over $1 million in monthly recurring revenue. This allows site owners to  turn their self-hosted WordPress website into a bonafide online store. 

WooCommerce is huge when it comes to the online store space, powering at least 650,000 online store. 

Source : Mashable.com

Regards : Web Development 



Tuesday, 19 May 2015

Mobile appMagic Software a global provider of software platforms for enterprise mobility has announced the release of Magic xpa Application Platform 3.0, offering mobile development capabilities and In-Memory Data Grid technology for the creation of mobile and cross-platform business applications.

Magic xpa is part of Magic’s End-to-End Enterprise Mobility Solution that also includes Magic’s Integration Platform, Mobile Device Management and Mobile Professional Services. The code-free metadata-based Magic xpa Application Platform provides an development and deployment environment that lets IT departments and software companies create cross-platform mobile and desktop business apps from the same business logic.

Highlights of the platform include:


- Ease of use:  

Code-free, event-driven application development studio with Visual Studio-based form designer. Drag and drop business process orchestration. Pre-defined elements and components and built-in best practices shorten development cycles.


- Rich Enterprise Mobile Functionalities and UX:

Offline support. Native mobile application clients for iOS and Android smartphones and tablets. Hybrid/HTML5 support.


- Agile: 

Develop once and deploy across mobile, Web/HTML5, Rich Internet Applications (RIA), SaaS, and client/server. Full .NET compatibility.


- Multi-platform server support : 

Windows, Solaris, AIX, Linux, IBM i. Cloud-ready architecture.


- Enterprise-grade:

High-performance self-healing and scalable architecture based on IMDG messaging infrastructure. Secured protocols and sessions. Authentication and encryption. Service Oriented Architecture (SOA) support.


- Big Data/Fast Data Ready: 

Apps can use the IMDG database, enabling handling of extremely large transaction loads. Streaming data from backend databases to the space provides superior performance.


Read More at :

http://www.magicsoftware.com/magic-xpa-application-platform?utm_source=Online&utm_medium=PR

Regards : Mobile App Development Company

Monday, 18 May 2015

The most important component of a E commerce website is to convert visitors of website to buyers. Because Increase in conversion rate has a direct effect on sales revenue.
ecommerce development

Even if you are selling the most perfect products at the most affordable prices but you don’t have all of your e-commerce components  in a row, customers will shop elsewhere.   

Our experts have listed some most common e commerce mistakes which impact on sales conversion and by successfully addressing each of them you will see a direct increase in revenue.

1. Lack of Product Information

Before making a purchase decision Online customers do more product research than ever. So on your product pages, include all details about the product and answer of any questions the customer might have relating to its use.

2. Poor Quality Product Images

Ask few questions before uploading product images : 

A. Do your product images show your item from all angles?
B. Are they clear and high quality?
 
Where possible, include images of your product in use which can make them seem more tangible and desirable in a shopping environment where the customer can't actually touch the product themselves.

3. Complicated Checkout Process

You have to make it as easy as possible for your customers to hand over their credit card information and complete their order.

Most of the Researches into online buyer behaviour consistently shows that  fewer steps in the checkout process is better. Don't make checkout process Long or Confusing for visitors. These steps should be designed to provide an intuitive and straightforward experience, guiding the customer through basket, delivery and payment details.

Remember, more steps you put between them placing an item in their cart and actually paying for it, the more opportunities you give them to leave your site without completing their purchase.

4. Not Allowing Guest Checkout

This ties in directly to the previous item. Forcing a customer to register for an account before placing an order adds extra steps to the checkout process. It  directly reduce sales conversion rates.

5. Lack of Payment Options

The most common online payment options are credit or debit card, But still  the usage of alternative payment methods such as Paypal, e-wallets making up over 40% of all online transactions. So you need to provide as many payment solutions as is practical to optimize the number of orders you get.

 6. Poor Site Search Functionality

Let's say a visitor finds your website through a search for "wool socks". Once on your website they want to find "blue wool socks for men". If your site can't refine a list of products based on variation options, your customer will need to spend time manually browsing your catalog. The longer the user experience the less likely the purchase.
 
7. It Loads Slowly 

Loading time of a website is a critical component when it comes to e-commerce. An Aberdeen Group study reported that visitors will start abandoning a page after three seconds. which means that page load time has major impact on the bottom line for retailers.

A one-second delay in page load time can :

A. result in a 7 percent loss in conversions.
B. 11 percent fewer page views
C. 16 percent decrease in customer satisfaction.

Keep these factors in mind while developing a e commerce website to increase Sales.
When it comes to e-commerce, site speed is critical. - See more at: https://nrf.com/news/3-web-design-mistakes-are-costing-your-e-commerce-site-money#sthash.ENpLJkjr.dpuf When it comes to e-commerce, site speed is critical. An Aberdeen Group study reported that visitors will start abandoning a page after three seconds, which means that page load time has major impact on the bottom line for retailers. What’s more, a one-second delay in page load time can result in a 7 percent loss in conversions, 11 percent fewer page views and a 16 percent decrease in customer satisfaction. And according to reports from Radware, an integrated application delivery systems provider that studies web performance, most retail sites aren’t meeting customers’ expectations for speed.site speed is critical. An Aberdeen Group study reported that visitors will start abandoning a page after three seconds, which means that page load time has major impact on the bottom line for retailers. What’s more, a one-second delay in page load time can result in a 7 percent loss in conversions, 11 percent fewer page views and a 16 percent decrease in customer satisfaction. And according to reports from Radware, an integrated application delivery systems provider that studies web performance, most retail sites aren’t meeting customers’ expectations for speed.
When it comes to e-commerce, site speed is critical. - See more at: https://nrf.com/news/3-web-design-mistakes-are-costing-your-e-commerce-site-money#sthash.ENpLJkjr.dpuf

For any Ecommerce web development services, Feel free to comtact us at : 

 

M2Soft Solutions



When it comes to e-commerce, site speed is critical. An Aberdeen Group study reported that visitors will start abandoning a page after three seconds, which means that page load time has major impact on the bottom line for retailers. What’s more, a one-second delay in page load time can result in a 7 percent loss in conversions, 11 percent fewer page views and a 16 percent decrease in customer satisfaction. And according to reports from Radware, an integrated application delivery systems provider that studies web performance, most retail sites aren’t meeting customers’ expectations for speed.
Tammy Everts, a senior evangelist with SOASTA and former senior researcher with Radware, spoke at our Shop.org Online Merchandising Workshop in 2014, and she outlined a few common design mistakes that often contribute to sluggish site performance. As we gear up for the next Shop.org Online Merchandising Workshop this July, we wanted to share these three common cases that continue to hurt performance. Do any of these cases apply to your site?
- See more at: https://nrf.com/news/3-web-design-mistakes-are-costing-your-e-commerce-site-money#sthash.ENpLJkjr.dpuf

Saturday, 16 May 2015

Last few months have been quite good for WhatsApp. The Facebook owned company has been in limelight much more than ever before, for all the right reasons – they launched a desktop client, they launched voice calling feature on Android, then they brought it to other platforms like iOS and BB10, and most recently they launched a beta version  of WhatsApp on their official website with Material Design makeover. But as you know, it was a beta app made available only for testing purposes.

But finally the wait is over. WhatsApp Team has officially rolled out a new version of its app via Play Store, which finally makes WhatsApp with Material Design UI available to all Android users who use the service on a Lollipop based smartphone.

While new version released in Play Store (2.12.87) isn’t radically different in terms of UI from the beta version (2.12.38), it fixes several annoyances that were associated with the beta app. For example:

1. The default wallpaper has been updated to a decent one. It looks calmer and better to the eyes, and it also sits nicely with the overall new design of app.

2. The calling interface has been materialized completely.

3. UI of search bar has also been cleaned up.

4. Gingerbread icons that used to appear in More menu have finally been replaced, and so on…

If these small changes are kept aside, no other major change has been done to the app. Functionality remains almost same as that of beta app and you can still find all the options in same place. Major new additions done to the app are given below:

A. The very first thing that you’ll notice in new app is a whole lot of new icons, animations and a colorful emoji tray. For example, there’s an animation when you click on an image inside the app or try to share it. Attachment icons have also been made bigger and more colorful with this update. 
B. Second thing that you’ll notice after updating the app is its task bar. Calls bar, Chats and Contacts all have been merged together to create this dark green bar, which sits atop everything else inside the app. 
C. But the biggest and most visible change affects calling feature. In beta app a slightly more pronounced bright green WhatsApp Call bar used to appear below the name of caller. That is no longer the case. New app has been designed with company’s trademark dark green color in the background and focus has remained mainly on highlighting the name of caller with bigger font. To do so company decided to trash that bright green WhatsApp Call bar too. You can see the change below. On the left it’s old design and on the right it’s new material design :
WhatsApp Material DesignWhatsApp Material Design



There are several other subtle changes as well, but overall this new app looks great. Update it now and do let us know your thoughts about it in the comments section below.

Regards : Mobile App Development Company

Friday, 15 May 2015

Don't believe these three Common SEO Lies

Posted by M2Software Solutions Solutions Pvt. Ltd | 01:08 Categories: , , , ,
Good SEO techniques are supposed to be the Holy Grail of online branding. So It should come as no surprise to discover a huge number of myths, stories and by and large lies being spread about the procedure.
 
 SEO companyThe problem is , when these deceptive ideas become popular, real businesses start following them,  Till they realise  that  they took a wrong step, the damage has been done. they have wasted their time and a good bit of money in the process.

Here are three of the most depressingly widespread SEO lies to to avoid :

1. All the SEO can be handled during its design :

Some  companies thinks that all the SEO of a website can be handled during its design. As long as all the initial text we upload is well-written and packed with relevant keywords, they think, we’ve done all the SEO we need.
This may be true if you are working on a  niche that gets searched a few times in a  week. In this case, you don’t really need SEO.

2. Google hates link building

This absolute lie has become so common that  recently, some fairly trusted sources have started believing it. The idea is that, during recent algorithm changes, Google Google explicitly made a move against all attempts to link build and, so, trying to implement these tactics in your SEO is now essentially a grey hat activity. Nothing could be further from the truth.

Natural links are still a 100% legal way to add authority to your website. Earn links instead of buying or using spammy link building techniques.

3. It’s all about targeting one big keyword

This is an area where may online marketers go very, very wrong. They decide that, because their company deals in, say, photocopiers, their sole SEO aim should be to lead the Google search rankings for ‘photocopiers’. From that point on, they pour all their content efforts into targeting this and only this keyword. This quest is doomed from the start.

The problem is, unless they are the only site in the world discussing photocopiers (and they won’t be), they are unlikely to ever make good on the goal. Similarly, as they are ignoring all the other highly lucrative long form keywords related to photocopiers, they are missing out on much more obtainable and much more lucrative SEO opportunities.

SEO is crucial for any company who wants to get noticed online. Yet that does not mean you should believe everything that you read about the topic. Good SEO is all about crafting a well-balanced, regular, long term strategy, involving relevant, intelligent content and smart keywords.

Regards : Best SEO Company in indore

 
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